Kitwave’s Strategic Acquisitions: Shaping the Future of the Food and Drink Industry
2024 was a big year for mergers and acquisitions (M&A) in the food and drink industry. According to City AM, deal volumes in the sector increased by an impressive 29.1% compared to 2023. It’s clear that businesses were busy making moves, and Kitwave was very much part of this trend.
At Kitwave, we’ve always focused on growing strategically, and last year we made two major acquisitions that have further strengthened our position in the wholesale market. This included welcoming Total Foodservice Solutions and Creed Catering Supplies into the Kitwave family. The acquisitions have allowed us to grow within the industry, improve the services we deliver to our customers, and prepare for an exciting year ahead in 2025!
Why the Food and Drink Sector Was So Active in 2024
The increase in M&A activity within the food and drinks sector in 2024 was driven by buyers seeking companies with strong supply chains, high-margin markets, and loyal customer bases. The emphasis shifted away from flashy, large-scale deals to identifying valuable opportunities that could support long-term sustainability and growth.
For Kitwave, this meant identifying businesses like Creed and Total Foodservice that aligned with our values and goals. By integrating their operations into ours, we’ve been able to create even more opportunities for growth and innovation while continuing to support our customers with the quality and variety they’ve come to expect from us.
What This Means for the Industry
The increase in M&A activity shows how businesses are adapting to changing market conditions. From shifting consumer preferences to economic challenges, companies are using acquisitions as a way to strengthen their positions and prepare for the future. Kitwave’s acquisitions this year highlight how we’re not just keeping up with the trends—we’re helping to shape them.
Want to Know More?
If you’re curious to learn more about the increase in food and drink deals over the past year, including Kitwave’s acquisitions of Creed and Total Foodservice, and how the sector is evolving, check out City AM’s article below.